for IMZ URAL
According to the brief Disrupt & Align, it was the task to choose a company (from the list) and to offer a completely new product that currently is not in the brand range.
The idea development was started with analyzing the history and the current market situation of the brand. One of the main points was to identify brand values and to understand the profile of the customer.
Based on the research, the concept of sunglasses was offered.
WHAT PEOPLE ARE SAYING
At the same time, it is not so important for the customers that this motorcycle is originally from Russia. They are rather attracted
by a seventy-year history of the brand, a special charm and unique feelings of riding as a driver or passenger.