Sunglasses for IMZ URAL

Concept
Project Details

Year:

2019

SCHOOL:

BHSAD

Level:

Product Design L5

Tags:

Tags: 3D Visualization, Adobe Illustrator, Adobe Indesign, Branding, CAD, Creative Concept Development, Creative Research, Editorial Design, Graphic Design, Infographic, KeyShot, Market Research, Observation, Presentation Design, Problem Solving Design, Rhinoceros, User Experience (UX), Visual Research
Project Description

According to the brief Disrupt & Align, it was the task to choose a company (from the list) and offer a completely new product that is currently not in the brand range.

The idea development was started with analyzing the history and the current market situation of the brand. One of the main points was to identify brand values and understand the customer's profile.

Based on the research, the concept of sunglasses was offered.

Sunglasses Concept for IMZ URAL CAD Visualization (Rhinoceros)
Sunglasses Concept for IMZ URAL
Sunglasses Concept for IMZ URAL Moodboard
Sunglasses Concept for IMZ URAL CAD Visualization (Rhinoceros)

At the same time, it is not so important for the customers that this motorcycle is originally from Russia. They are rather attracted by a seventy-year history of the brand, a special charm and unique feelings of riding as a driver or passenger.

ILYA HAIT

Sunglasses Concept for IMZ URAL
Sunglasses Concept for IMZ URAL