Alternative approaches to design and manufacturing of Lunéville hook

Today, embroidery is considering not only a hobby but as a massive part of the fashion industry. Both prominent Fashion Houses and aspiring designers are applying a variety of embroidery techniques to offer new distinctive garments to their customers.
Luneville embroidery is one of the best techniques to produce astonishing embellishments. It is not surprising that a lot of people study this technique either in France or at local studious and ateliers. The first lesson that each student must have learned is a way of using Luneville crochet. A student will spend hours of practice to gain a certain level of work quality. But the skill will be improving with a tool that is absolutely the same as in the 19th century or earlier.
These days, when not visual appearance, but ergonomics and comfort of utilizing any tool or devise is highly required, it is strange to see that evolution did not touch Luneville crochet. Thus, the task of this brief is to improve the design of both the embroidery tool and its packaging and make it more responsive to the 21st century.

Problem #1

Ergonomics of a handle

The lack of tool ergonomics is directly affecting the health conditions of an embroiderer. Such monotonous work as embroidery is causing calluses on the middle finger. It is both not esthetically pleasing and also can cause more severe health consequences such as Bouchard’s Nodes.

Problem #2

Dealing with needles

For a simple task, it is acceptable to use one needle. But for complicated projects, often working with several needles is required. For now, the solutions are either having a variety of handles with different needles
or changing needles during work.

Problem #3

Tool storage & safety

It is noticed that a lot of embroiderers keep their instruments in simple boxes
or bags. Often, the needle stays in the handle, which can cause not only damage to a tool but also traumas for a master.


Several groups represent the user of this product. First, employees or individuals who are working as embroiderers for a full-time, or creating commissioned work. Second, aspiring individuals who mostly studying and exploring the technique and aim to do it for a living. Finally, those who perceive embroidery as a hobby and do not want to be involved in it much. The first two groups seem the most relevant.

design by Ksenia Semirova
design by Ksenia Semirova
design by Ksenia Semirova
design by Ksenia Semirova
design by Ksenia Semirova
design by Ksenia Semirova
design by Ksenia Semirova
design by Ksenia Semirova


At this stage, I tried to assemble all ideas I have gained during sketching into one product. It was essential to figure out
the precise dimensions that actually were not so clear previously.
Also, it becomes clear that additional decorations that I planned while sketching is not the best idea, as far as the design looks rather modern and minimalistic. So “less is more” became an unofficial slogan for this tool.

Raffles University
Product Design L6
One off to mass production
Project Log