The creative team from Nvidia, the worldwiede leader in visual computing and inventor of the GPU, commissioned us once again to help them explain a new product, the Grid vGPU. The challenge this time was to create an explanation video that showed all the main features in about 60 seconds and could also work at conferences without a voice over, as well as online. To transmit the message in any situation we developed a system of labels and on-screen text transitions, that communicate everything without missing any part of the message. The video was displayed after the launch during the VMWorld Conference at the Moscone Center in San Francisco.
WHAT PEOPLE ARE SAYING
A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.
ALEXEY BRODOVITCH