Personal Manifesto

Today, creativity is more than ever appreciated and actively developed in both professional and other spheres of  life. This is taking place when a  shift from values that accord priority of meeting immediate material needs to ones that stress belonging, self-expression, opportunity, environmental quality, diversity, community, and quality of life is clearly noticed (Inglehart, 1981). Those who have…

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The Role of Designers in Value Creation Process

Socially responsible design as a value is becoming a trigger to the leadership of designers. At present, design overall is not about the  aesthetic attractiveness of commodities and the form transformation for the sake of profit is no longer a  designers’ main task. These days design is defined as an engine for innovations including novel approaches in management practice.…

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