Pavel Ovchinnikov’s Jewelry Company. A story of success both in branding and culture development

Clotaire Rapaille, who is the Founder of “Archetype Discoveries Worldwide” and author of the book “Culture Code”, says “If we become uniform and we all begin to exist as one planetary culture, then we can lose the cultural identity that formed us”.   Some experts believe it is premature to say about originality of Russian design. These days we are at the point of studying and adaptation of the…

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